Digital signage are displays using technologies such as LCD, LED and Projection to display content. It is used to display images, video, streaming media, web pages, information, social media feeds, weather or simple or creative text.
Brick and Mortar business environments are undergoing a huge transformation where digital display play a very vital role. Below are some of the scenario where digital display is used:
In advertising world:
With Digital display, Advertising is very easy. Since the digital display is connected to the internet, rolling out new or updated ads or social media post is very easy.
With Digital display, running a localized ad or relevant ad is very easy. For example, you can run relevant ads depending on the time of day or day of the week.
A video is much more engaging than stills. Digital signage lets you leverage the magnetizing power of video to get customers attention.
In Corporate world:
Digital signage can be interactive and can be used in the field of interaction with customers, or can be used for an interactive demo of business presentation.
Low administration cost by eliminating printing cost and a single person can administer the display centrally from a central location.
Day by day its uses are growing and is not limited to any particular sector or a particular business. Nowadays owners need to be as tech savvy as they are sales savvy.
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